CLIENT Syd Hayes
DISCIPLINE Branding, UX, UI, website build
Syd Hayes ranks among fashion’s most exciting new talents, creating looks inspired by London’s youth driven culture. His work has been featured in I-D, Self Service, Love, and British Vogue, and for clients including Marc Jacobs, Sonia Rykiel, Louis Vuitton, Valentino, Versace, Missoni, and Givenchy to name a few.
With the ambition to release a product range, Syd commisioned me to create an identity system that would help him establish his name as a recognisable brand. His brief was clear; a strong and flexible identity with a clean and simple aesthetic that he could use for communications and his upcoming product range.