Packaging design for the SydPin - Syd Hayes' debut product

Having designed and delivered the Syd Hayes brand identity, I was commissioned to develop a packaging system that would reflect the brand’s premium ambitions. The brief was to design a pack for Syd's unique hair pin concept, 'The SydPin'. A memorable and eye catching box was required, with a tactile and engaging customer experience. Something that feels aspirational and a product that someone would be proud to own.

The plan was for this to be the first in a range of Syd Hayes accessories and therefore the long term objective for this packaging scheme was for it to be applicable to future products.

pack shot
untextured 3D visual untextured 3D visual

Working closely with contemporary fashion and beauty illustrator Nuno De Costa, we developed a set of illustrations for use on the pack as a way of depicting how to use the pin.

Sydpin detail
Sydpin foiling
Point of sale